THE JORDAN KRAKAUER MEMORIAL SCHOLARSHIP FUND HAS BEEN SET UP IN MEMORY OF JORDAN. THE SCHOLARSHIP WILL BE AWARDED YEARLY TO THE CANDIDATE WHO MOST EXEMPLIFIES THE QUALITIES OF JORDAN. THIS AWARD IS NOT ONLY FOR THE SCHOLAR, BUT FOR THE PERSON WHO ALWAYS STOOD UP FOR THE UNDERDOG AND ALWAYS HELPED THOS WHO ARE LESS PRIVILEGED THAN HIMSELF. THE CANDIDATE MUST BE MAJORING IN THE FIELD OF SPORTS MARKETING OR MANAGEMENT AT ANY COLLEGE IN THE U.S. AND MUST BE ENROLLED FULL-TIME.