WORK TO PROMOTE AND FOSTER THE HIGHEST ETHICAL RELATIONSHIP BETWEEN BUSINESSES AND THE PUBLIC THROUGH VOLUNTARY SELF-REGULATION, EDUCATION, AND SERVICE EXCELLENCE. GENERAL MONITORING OF ADVERTISING IN THE MARKETPLACE, CONSUMER/BUSINESS EDUCATION PROGRAMS AND DISPUTE RESOLUTION SERVICES. WE DO THIS BY: - SETTING STANDARDS FOR MARKETPLACE TRUST- ENCOURAGING AND SUPPORTING BEST PRACTICES BY ENGAGING WITH AND EDUCATING CONSUMERS AND BUSINESSES- CELEBRATING MARKETPLACE ROLE MODELS- CALLING OUT AND ADDRESSING SUBSTANDARD MARKETPLACE BEHAVIOR - CREATING A COMMUNITY OF TRUSTWORTHY BUSINESSES AND CHARITIES