THE ASSOCIATION WILL IMPROVE THE BUSINESS SUSTAINABILITY AND PROFITABILITY OF COMMERCIAL FRUIT AND VEGETABLE ADN VEGETABLE GROWERS IN COLORADO. IT WILL CONNECT COLORADO GROWERS WITH INDUSTRY, GOVERNMENT, ACADEMIA AND CONSUMERS TO STRENGTHEN AND EXPAND COLORADO FRESH FRUIT AND VEGETABLE PRODUCTION. IT WILL PROVIDE DIRECT SUPPORT, RESOURCES AND VALUE TO COLORADO PRODUCERS.