The Land Cruiser Heritage Museum is a United States nonprofit organization dedicated to preserving and celebrating the history of the Toyota Land Cruiser. Established as a 501(c)(3) nonprofit, the museum is focused on inspiring adventure and showcasing the legacy of one of the most iconic off-road vehicles in automotive history.

Mission and Goals

The museum's mission is to preserve and honor the history of the Toyota Land Cruiser while inspiring adventure among visitors and enthusiasts. Its primary goal is to acquire and display one of every model of Land Cruiser ever produced—a collection that includes well over 100 models. The museum serves as both a repository and exhibition space for a diverse range of Land Cruiser-related artifacts, from vehicles to memorabilia.

Collection and Exhibits

The Land Cruiser Heritage Museum features an extensive collection lent by private collectors and Land Cruiser enthusiasts. This includes vintage vehicles, owner’s manuals, over 1,000 scale models, tool kits, marketing materials, memorabilia, and artwork. One notable exhibit is a 10 by 13-foot 3D printed map of the state of Utah, which the museum describes as an exceptional and unique installation. The vehicles on display are genuine adventurers, having been involved in numerous expeditions, embodying the "Cruiser magic" that the brand is known for.

Educational and Community Role

Beyond preservation, the museum aims to share the stories and community spirit that have contributed to the Land Cruiser’s legendary status worldwide. It offers educational opportunities such as positions for Resident Experts who maintain the collection and engage with the public to provide knowledge about the vehicle’s history, mechanical systems, and global variations. The museum fosters an inclusive visitor experience, welcoming people of all ages and backgrounds to celebrate the cultural and functional significance of the Land Cruiser.

Location and Access

The Land Cruiser Heritage Museum is located in Salt Lake City, Utah. It operates with an admission fee structure, offering reduced prices for seniors, military personnel, and young adults. The museum is closed on Sundays and provides an immersive experience for anyone interested in automotive history and off-road adventure.

The Land Cruiser Heritage Museum stands as a unique institution preserving an important facet of automotive heritage while promoting a spirit of exploration and community among Land Cruiser enthusiasts worldwide.