PRESERVE AND PROMOTE THE RICH TRADITIONS, CULTURE, PRINCIPLES AND LIVING HISTORY EMBODIED IN AMERICAN RODEO; TO EDUCATE THE GENERAL PUBLIC ABOUT THE ASSOCIATED CULTURE AND HISTORY; PROMOTE COMMUNITY INVOLVEMENT, VOLUNTEERING, CULTURAL AWARENESS, AND STUDENT PARTICIPATION; AND PROMOTE THE EMERGENCE OF NEW, YOUNG COMPETITORS TO CARRY RODEO TRADITIONS INTO FUTURE GENERATIONS.