“This is not a house of representation. This is a place of invitation, of knowledge, and of joy.” - Shirin Brückner, 2024 SEGD Fellow & co-founder of ATELIER BRÜCKNER ⁠ These words come to life at the Uzbekistan Pavilion for Expo2025. A "Garden of Knowledge" where architecture and design become a vessel for storytelling and transformation.⁠ ⁠ From a foundation of clay and sugi wood to kinetic platforms and immersive media, the pavilion invites visitors on a multisensory journey through heritage, innovation, and identity.⁠ ⁠ Crafted by ATELIER BRÜCKNER, it’s a pavilion that doesn’t just represent a nation—it expresses it, evolving with every step to reflect a future rooted in sustainability, culture, and connection.⁠ ⁠ Explore how SEGD member firms are shaping the future of experiential design at Expo 2025. To read the full article, click on our link in bio ⁠ #SEGD #Expo2025 #Expo2025Osaka #ExperientialDesign #PavilionDesign #UzbekistanPavilion #AtelierBrückner #StorytellingInDesign #ThoughtLeadership #DesignCommunity #ImmersiveDesign #Placemaking #Innovation #Art (fb)

📣 Get ready—SEGD Xlab goes Offsite to Chicago! SEGD’s annual storytelling and experience design event is heading to Chicago’s South Side, blending technology, creativity, and community in a bold new format. Join us September 17–18 for 2025 SEGD Xlab Offsite Chicago at the historic Roundhouse of the @dusablemuseum, where we’ll explore the value of experimentation through immersive tours, hands-on workshops, and in-the-round talks with creative leaders across disciplines. This year’s program brings together voices from art, architecture, science, performance, journalism, and more—people and ideas that shift culture and challenge how we work, design, and engage with the world around us. “Xlab Offsite Chicago invites you to reimagine how we practice, see, work, and belong.” — Event Co-Chairs: @littlemesses @akichan43 & Monica Chadha ✨ Start the journey early with Studio Sessions in NYC on August 5—a one-day pre-event of studio tours and workshops. Add it for just $100 more. 🎟 Register now: segd.org/events and link in stories Thank you to our Presenting Sponsors @designcommltd and @nanolumens_led 📸 Sawyer Bengtson for Unsplash ____ #Xlab2025 #SEGD #ExperienceDesign #StorytellingDesign #CreativeLeadership #ChicagoDesign #DuSableMuseum #DesignCulture #designcommunity (fb)