The Billboard Museum will present a fun, educational, and immersive experience that captures the imagination by exploring the unique art and rich outdoor advertising heritage of America, starting from the late 1800s. Working with billboard and sign companies, artists, sign painters, muralists, and private collectors, the museum will collect, preserve, interpret, exhibit, educate and instill appreciation for the art of roadside advertising. Through a program of acquisitions, loans, donations, reproductions from digital and photographic archives, and traveling exhibitions, the museum will have both permanent and temporary exhibits that chronicle various aspects of American popular culture through the years. The museum will appeal to a diverse age group, from schoolchildren to senior citizens, and entertain the casual observer through its exhibits. A research center and hands-on workshops will serve the needs of students, educators, advertising professionals, researchers, and scholars. The Museum will also open its doors to those interested in renting out portions of the facility for events. In summation, the Billboard Museum will generate the kind of nostalgic excitement associated with summer road trips, family vacations, freedom of expression in advertising, and the way America views itself.