TO ENCOURAGE AND FOSTER A FEELING OF FRIENDSHIP AND COOPERATION AMONG MEMBERS; TO PROVIDE FOR THE MUTUAL EXCHANGE OF PRACTICAL AND EDUCATIONAL INFORMATION THAT MAY BE USEFUL TO MEMBERS; TO ESTABLISH AND ENDEAVOR TO MAINTAIN A HIGH STANDARD OF BUSINESS ETHICS AND CONDUCT AMONG MEMBERS AND ENCOURAGE SUCH FEELINGS AMONG OTHERS ASSOCIATED WITH THE ROOFING INDUSTRY; AND TO REMAIN IN CLOSE CONTACT, THROUGH PUBLIC RELATIONS ACTIVITIES, WITH ARCHITECTS, ENGINEERS, CONTRACTORS AND OTHER SEGMENTS OF THE CONSTRUCTION INDUSTRY, INCLUDING PROPERTY OWNERS AND THE GENERAL PUBLIC, SO THAT ALL OUR COMMUNICATIONS EFFORTS ARE COORDINATED AND CHANNELED TO THE BEST INTERESTS OF OUR MEMBERS, THEIR EMPLOYEES, OUR INDUSTRY, AND THE PUBLIC WELFARE.