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Serving the Most Deserving since 1969 Serving the Most Deserving since 1969 About Us At the Armed Forces Marketing Council we serve the most deserving by working everyday to protect and enhance the value of the military resale benefit for military families. By engaging with leaders on Capitol Hill and at the Department of Defense as well as the military services and the military resale systems we address issues that impact the nonpay compensation benefit provided to military families through the commissaries and exchanges. By volunteering to serve in our nations military service members and their families endure tremendous sacrifice to defend freedom around the world. Our goal is to ensure that the commissary and exchange benefits that service members have earned are worthy of their service and sacrifice and continue to support the readiness of our armed forces to meet the global challenges of today and tomorrow.