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Donation Armenian Melodies Our Past Floats The mission of the American Armenian Rose Float Association is to promote and preserve Armenian culture and heritage through the art of float design. Our goal is to create an unforgettable experience for the viewers of the Tournament of Roses Parade by showcasing the beauty and diversity of Armenian culture through our floats. We strive to inspire educate and raise awareness about the rich history traditions and values of the Armenian community. We are committed to excellence in all aspects of our work from concept and design to execution and presentation.