Heartland Conservation Alliance proactively works to protect our region's natural resources for the benefit and enjoyment of all. Urban land conservation The Heartland Conservation Alliance proactively conserves, protects and restores natural lands within in the Kansas City region, benefiting the community and future generations by improving water quality, creating recreational opportunities, protecting life and property, and preserving our natural and cultural heritage. HCA accomplishes its goals through collaboration with a network of public and private organizations and agencies that share its goals, values and objectives, and through public outreach and education.