TO PROMOTE WAUSAU, MARATHON COUNTY AND CENTRAL WISCONSIN FOR CONVENTIONS AND TOURISM AND AS A DESTINATION FOR LEISURE AND BUSINESS TRAVEL. BUT WE GO ONE STEP FURTHER TO HELP VISITORS FIND THEIR WAY AROUND ONCE THEY ARRIVE. WE TAKE PRIDE IN HELPING. THE ORGANIZATION ALSO SPONSORS THE BADGER STATE GAMES (WINTER AND SUMMER) AND OTHER EVENTS. THESE EVENTS ATTRACT THOUSANDS OF COMPETITORS AND VISITORS FROM ACROSS THE STATE AND ELSEWHERE FILLING LOCAL HOTELS/MOTELS AND BRINGING BUSINESS TO AREA RESTAURANTS, RETAIL STORES AND OTHER BUSINESSES.