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Oregon Cowboy Dressage Alliance Home Mission Statement Soft Feel or Fresh Rein is the guiding principle of Cowboy Dressage. It is a wordless intimate and for some a spiritual communication within the partnership between horse and rider. Soft Feel is not only sending messages but having the sensitivity and awareness to feel and receive the message the horse sends back. The timing and use of the release relaxation preparation and execution are the basic fundamentals of Soft Feel.