We are a non-governmental, voluntary organization representing the global direct selling industry. TO BUILD UNDERSTANDING AND SUPPORT FOR DIRECT SELLING WORLDWIDE. THE ASSOCIATION SUPPORTS DIRECT SELLING COMPANIES AND ASSOCIATIONS BY:(A) DEVELOPING, MAINTAINING AND PROMOTING THE HIGHEST GLOBAL STANDARDS FOR RESPONSIBLE AND ETHICAL CONDUCT. (CONTINUED ON SCHEDULE O)(B) ADVOCATING THE INDUSTRY'S POSITIONS AND INTERESTS WITH GOVERNMENTS, MEDIA AND KEY INFLUENCERS.(C) SERVING AS A TRUSTED GLOBAL RESOURCE FOR INFORMATION ON DIRECT SELLING.(D) FACILITATING INTERACTION AMONG DIRECT SELLING EXECUTIVES ON ISSUES OF IMPORTANCE TO THE INDUSTRY.