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Solving Billion Dollar Problems TAG the Trustworthy Accountability Group is the leading global initiative fightingcriminal activity and increasing trust and transparency in digital advertising. TAG advances its mission by connecting industry leaders analyzing threats and sharing best practices worldwide. Eliminate Fraudulent Traffic 8894 less fraud in TAG Certified Channels Share Threat Intelligence Change the Criminal Calculus Promote Brand Safety 90 decrease of brand ads on pirate sites The INTERNATIONAL TAG community include the worlds largest and most influential brands agencies publishers and ad tech providers. When you become a member you get Verified by TAG and listed in our registry for trusted partners to find.