THE BETTER BUSINESS BUREAUS' MISSION IS TO BE THE LEADER IN ADVANCING MARKETPLACE TRUST. WE DO THIS BY SETTING STANDARDS FOR MARKETPLACE TRUST, ENCOURAGING AND SUPPORTING BEST PRACTICES BY ENGAGING WITH AND EDUCATING CONSUMERS AND BUSINESSES, CELEBRATING MARKETPLACE ROLE MODELS, CALLING OUT AND ADDRESSING SUBSTANDARD MARKETPLACE BEHAVIOR AND CREATING A COMMUNITY OF TRUSTWORTHY BUSINESSES AND CHARITIES.