Minnesota Nursery & Landscape Association

The Minnesota Nursery & Landscape Association (MNLA) is the region's oldest and largest horticultural trade association. Originally formed in 1925 as the Minnesota State Nurseryman's Association, it was renamed in 1988 to reflect the diversity of its members, which includes nurseries, landscapers, and related businesses across Minnesota.

History and Evolution

MNLA celebrated 90 years of service to the green industry in 2015. Historically, nurseries in Minnesota have a long-standing presence, with early establishments like Brand Nursery near Faribault in 1867 and Wedge Nursery in 1876. Over time, the association has evolved to support the development of horticultural practices and industry standards in the region.

Mission and Activities

The mission of MNLA is to help its members grow successful businesses. This is achieved through several key activities:

• Continuing Education: Providing educational resources and training for industry professionals.
• Industry Marketing: Offering tools and strategies for effective marketing within the green industry.
• Government Affairs: Monitoring and influencing local, state, and federal regulations that impact the industry.
• Promoting Professionalism: Encouraging high standards of professionalism among members.
• Environmental Responsibility: Supporting environmentally responsible practices and sustainability in landscaping and horticulture.
• Financial Benefits: Offering cost savings and other financial incentives through group purchasing programs.

Key Events and Programs

MNLA manages the Northern Green, a premier educational event and trade show for green industry professionals in the north central region, held annually in January. The association also supports various certification programs, including those for tree inspectors, arborists, and landscape professionals, to ensure industry standards and best practices are upheld.

Economic Impact

In a 2014 study, MNLA reported a significant economic impact in Minnesota, with a gross volume of sales of $1.9 million, a total payroll of $1.3 million, and employing over 42,000 people (full-time, part-time, and seasonal). The total economic impact was estimated at $3.5 billion.

Structure and Operations

MNLA is a not-for-profit organization, classified as a 501(c)(6) trade association. It operates with a variety of key personnel, including executive and associate directors, who oversee different aspects of the organization's operations, such as education, government affairs, and executive management. The association's operations are funded through revenues from program services, grants, contributions, and other income sources, which totaled $1.835 million in recent fiscal years.

Leadership and Governance

Leadership within MNLA includes positions such as Executive Director, Associate Director, and Directors for specific areas like government affairs and education. These roles are crucial in guiding the organization's strategic initiatives and ensuring the industry's interests are represented effectively at various levels of governance.

MNLA's role in promoting a vibrant and sustainable green industry aligns with broader national objectives regarding environmental stewardship and economic development through trade associations.