Just announced: a four part series from bikebook hosted in partnership with NBDA Programs Developer Megan. Learn more and register here: https://nbda.com/events/#!event/2025/4/28/unlock-your-bike-business-8217-s-potential-the-power-of-software-educational-series-presented-by-bikebook (fb)

This episode’s guest is Mike Carr, Vice President of Sales and Marketing at Intense Cycles USA, Inc., to explore the brand's storied history of innovation and focus on building future success. From its humble beginnings in the 1990s with founder and CEO Jeff Steber crafting aluminum frames in his garage, to developing performance-proven carbon models, INTENSE has always been focused on “form and function." Mike shares how that spirit of craftsmanship and performance continues to drive the company’s evolution in today’s challenging landscape, along with the exciting new IBD-focused initiatives to reshape the future of retail partnerships. Listen now: https://nbda.com/intense-building-on-a-legacy-of-innovation/ (fb)