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Your browser is not supported for this experience. We recommend using Chrome Firefox Edge or Safari. Get Your Free Visitor Guide Check Out Our Vacation Ideas AGENDAS MINUTES Board of Directors TID FAQs The Sonoma Tourism Improvement District Sonoma TID was formed to provide a stable source of funding for a sustained marketing program with the goal of increasing occupancy and room revenues at lodging properties in the City of Sonoma. Increasing occupancy also has the added benefit of increased patronage at Sonomas locallyownedrestaurants wineries shops and attractions as well asincreasingTransient Occupancy Tax and Sales Tax for the City of Sonoma.