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Home Shop About Thrift Store Events More More The Magic Soul39s mission is to decrease violence and provide affordable essential goods while improving family literacy and health in the Little Rock community. Black Seed Oil Raw African Shea Butter African Black Soap JESS HEART AND SOUL THRIFT STORE We strive to always open our heart and soul to those in need of love and support. Our Happy Customers Christopher Perry Great experience with great people. They made sure that we had a clear understanding of all of the products and have clear directions and told us to call back if any other questions might come up.