Friends of the U.S. Pavilion Milano 2015 Inc.

Overview

Friends of the U.S. Pavilion Milano 2015 Inc. is a nonprofit organization established to oversee the U.S. presence at the Expo Milano 2015, under the auspices of the U.S. Department of State. The organization was a collaboration between the James Beard Foundation and the International Culinary Center, in association with the American Chamber of Commerce in Italy.

Mission and Activities

The primary mission of Friends of the U.S. Pavilion Milano 2015 Inc. was to conceive, design, fundraise for, and produce the USA Pavilion and related programs at Expo Milano 2015. The pavilion's theme, "American Food 2.0: United to Feed the Planet", showcased America's role in the future of global food and included interactive exhibits, tastings, and discussions on food security and innovation.

Partnerships and Sponsorships

The organization partnered with several prominent companies, including DuPont, ily, 3M, and McKinsey & Company, along with 67 official sponsors and eight official suppliers. These partnerships were integral to the pavilion's success, supporting a narrative of global food security and American food culture.

Expo Milano 2015 and the USA Pavilion

Expo Milano 2015, themed "Feeding the Planet, Energy for Life," welcomed over 22 million visitors, with the USA Pavilion attracting nearly one-third of them—over 6 million visitors—making it the most visited pavilion at the event. The pavilion's design, led by James Biber, featured a large vertical farm and a rooftop terrace that became a popular venue for events.

Financial Challenges

Despite its success in hosting events and attracting visitors, Friends of the U.S. Pavilion Milano 2015 Inc. faced significant financial challenges. The organization struggled to cover costs, leading to unpaid debts to designers, contractors, and other service providers, totaling approximately $26 million[4][5]. This financial situation resulted in criticism of how the U.S. government and its appointed nonprofit managed the pavilion's finances.

Legacy

The USA Pavilion, symbolizing openness and innovation, was a highlight of Expo Milano 2015, promoting American leadership in food security and culture. However, its financial management issues have left a lasting impact, affecting future U.S. participation in similar international events. The pavilion itself has been relocated and repurposed elsewhere.

[1] https://www.prnewswire.com/news-releases/friends-of-the-usa-pavilion-milano-2015-announces-partnership-with-uvet-to-support-us-presence-at-next-worlds-fair-264271971.html [2] https://2009-2017.state.gov/documents/organization/263519.pdf [3] https://www.biber.co/architecture/expo-milano-2015-usa-pavilion-1 [4] https://www.architecturalrecord.com/articles/11561-designers-of-us-pavilion-at-2015-milan-expo-shortchanged [5] https://www.politico.eu/article/uss-milan-expo-dream-crushed-by-debt/