At Heart of West Michigan United Way, we unite community resources to invest in solutions that reduce poverty in West Michigan. We serve Allegan, Kent, and Ottawa Counties. VISION:We envision a community where all Individuals achieve their human potential.MISSION:To improve lives by mobilizing the caring power of community to advance the common good.VALUE PROPOSITION: United Way is a local partner that drives measurable lasting impact through programs, initiatives and collaboratives.OVERALL STRATEGY: We Support, develop and implement a range of impact solutions (in data driven issue areas) that improve lives and creates stronger communities. We empower individuals, businesses and agencies to engage in this work.