THE PRIMARY EXEMPT PURPOSE IS TO PROMOTE CLOSER COOPERATION AND UNDERSTANDING AMONG MEMBERS; TO MAKE POSSIBLE UNIFIED EFFORT WHEN UNITY IS BENEFICIAL; TO PROTECT ITS MEMBERS IN EVERY LAWFUL AND PROPER MANNER FROM INJUSTICES AND UNJUST EXACTIONS; TO ENCOURAGE AND PROMOTE CUSTOMS AND PRACTICES WHICH WILL BE FOR THE INTERESTS OF THE PUBLIC AND THE BROADCASTING INDUSTRY; TO HELP EDUCATE THE PUBLIC AND BUSINESS GENERALLY CONCERNING THE USES AND VALUES OF BROADCASTING ADVERTISING; AND TO ACT AS A REGIONAL CONTACT WITH THE NATIONAL ASSOCIATION OF BROADCASTERS.