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Welcome to Downtown Merced The mission of Merced Main Street Association is to improve the Downtown District through organization promotion design and economic stability by fostering a safe pleasant diverse retail and entertainment environment. Founded in 2014 MMSA is a membership based organization that is in the process of obtaining a 501c6 nonprofit designation which supports the ongoing efforts of this thriving district with small town charm with interesting shops and exciting restaurants filling this restored historic district. People of all ages come downtown to meet friends and to enjoy the wide variety of activities. MMSA will take whatever measure needed to improve and maintain these services and ambiance through an integrated approach identifying top issues facing our communitydistrict today bringing partners and resources together to create solutions and increasing awareness about the power of collaboration.