Quality Matters (QM) provides a research-supported quality assurance system to help individuals and organizations deliver on their online promise. Quality Matters (QM) helps individuals and organizations deliver on their online promise by providing a quality assurance system for designing and maintaining learning environments that meet research-supported standards. TO PROMOTE AND IMPROVE THE QUALITY OF ONLINE EDUCATION AND STUDENT LEARNING THROUGH: 1. DEVELOPMENT OF RESEARCH-SUPPORTED, BEST PRACTICE-BASED QUALITY STANDARDS AND APPROPRIATE EVALUATION TOOLS AND PROCEDURES. 2. RECOGNITION AS EXPERTS IN ONLINE EDUCATION QUALITY ASSURANCE AND EVALUATION.3. FOSTERING INSTITUTIONAL ACCEPTANCE AND INTEGRATION OF QM STANDARDS AND PROCESSES INTO ORGANIZATIONAL IMPROVEMENT EFFORTS FOCUSED ON IMPROVING THE QUALITY OF ONLINE EDUCATION.4. PROVISION OF FACULTY DEVELOPMENT TRAINING IN THE USE OF QM RUBRIC(S) AND OTHER QUALITY PRACTICES TO IMPROVE THE QUALITY OF ONLINE/HYBRID COURSES.5. PROVISION OF QUALITY ASSURANCE THROUGH THE RECOGNITION OF QUALITY IN ONLINE EDUCATION.