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Our Mission Long before 2016 HearYourselfThink Cofounders Dave and Erin Ninehouser recognized that rightwing propaganda was poisoning the public channels of communication and posed a grave threat to our democracy. As grassroots canvassers with a combined two decades of Rustbelt organizing experience they founded the HearYourselfThink Project in 2011 to expose the demagogues and begin to deprogram America from media indoctrination. What We Do We are all living through a hard lesson in how powerful and destructive a force propaganda can be when it is allowed to run rampant in a democratic society. But it is not allpowerful.