The pool & hot tub industry saw ups, downs, and shifts in 2024—and the PHTA helping you make sense of it all. AQUA Magazine’s latest article breaks down how businesses are navigating a year of fluctuation and future focus—but that’s just the beginning. Want deeper insights into your performance, your peers, and where the market is headed? Log in to the PHTA Research Portal for exclusive access to: ✅ Benchmarking tools ✅ Industry performance data ✅ Trends to inform your next move 🔍 Start exploring: https://industryinsights247.com/phta/account/login.aspx #PHTA #PoolIndustryData #Benchmarking #BusinessInsights #AquaticsIndustry #PoolProfessionals #HotTubRetailers #MarketTrends2024 (fb)

🏊‍♂️ Check out PHTA VP and Olympic legend Rowdy Gaines in action—this time, championing water safety on the Today Show! 💪 As part of National Water Safety Month, Rowdy teamed up with fellow Olympian Ryan Murphy to share life-saving tips every family should know—from proper life jackets to pool barriers, CPR, and the right age to start swim lessons. 📸 Take a behind-the-scenes look at this powerful segment and see how PHTA is working to make every swim safe. 🌊 Want to be part of the solution? 👉 Support swim lesson access through Step Into Swim stepintoswim.org/donate 👉 Get tips and tools at nwsm.phta.org #WaterSafety #SwimLessons #NationalWaterSafetyMonth #RowdyGaines #LifeSavingTips (fb)