THE BETTER BUSINESS BUREAU'S MISSION IS TO BE THE LEADER IN ADVANCING THE MARKETPLACE TRUST. THE BBB ACCOMPLISHES THIS BY CREATING A COMMUNITY OF TRUSTWORTHY BUSINESSES, SETTING STANDARDS FOR MARKETPLACE TRUST, ENCOURAGING AND SUPPORTING BEST PRACTICES, CELEBRATING MARKETPLACE ROLE MODELS, AND DENOUNCING SUBSTANDARD MARKETPLACE BEHAVIOR. BBB IS THE RESOURCE TO TURN TO FOR OBJECTIVE, UNBIASED INFORMATION ON BUSINESSES. OUR NETWORK OF NATIONAL AND LOCAL BBB OPERATIONS ALLOWS US TO MONITOR AND TAKE ACTION ON THOUSANDS OF BUSINESS ISSUES AFFECTING CONSUMERS AT ANY GIVEN TIME.