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WELCOME TO THE New Ulm Business Resource Innovation Center Building a tech economy in New Ulm. BUILDING GROWING AND SUSTAINING NEW ULMS ECONOMY Helping Entrepreneurs businesses and corporations build grow and sustain their investment in the city of New Ulm. PROUDLY SERVING NEW ULM SINCE 1952. NUBRIC provides business development services Fractional Leadership NUBRIC can provide fractional executive leadership consulting that assists companies with new product ideation and development sales marketing and distribution strategies.