To give the primacy to human and spiritual, rather than the material values of life; To encourage the daily living of the golden rule in all human relationships; To promote the adoption and application of higher social, business and professional standards; To develop, by precept and example, more intelligent, aggressive and serviceable citizenship; To provide a practical means to form enduring friendships, to render altruistic service and to build a better community; To cooperate in creating and maintaining the sound public opinion and high idealism which make possible the increase of righteousness, justice, patriotism and goodwill.