Stop Online Puppy Mills NFP is dedicated to eliminating puppy mills by educating consumers and exposing the cruel, inhumane and deceptive puppy mill industry. Stop Online Puppy Mills NFP is a 501(c)3 tax exempt organization dedicated to eliminating puppy mills in the United States by educating consumers and exposing the cruel, inhumane and deceptive puppy mill industry. We educate new puppy buyers before they purchase. Our digital media campaigns, search and retargeting advertisements and social media platforms interrupt new puppy buyers, educating them before they buy, so they can make better choices. The internet is a 24-7 unmonitored marketplace and online puppy sales are skyrocketing. There are an estimated 10,000 puppy mills in the US producing around 2,000,000 puppies a year. Approximately 1,000,000 of those puppies are sold online. The dogs are caged for life in conditions that most people would considered inhumane.