Grills are heating up, it's beef Month and the numbers don’t lie. Consumers want beef, and Hereford genetics are helping deliver the eating experience they expect. Read more in the May Hereford World -- https://bit.ly/DemandFuel-CHB (fb)

Intentional learning 📚 Feeding out Hereford and Hereford-influenced cattle to discover how they perform beyond the pasture is the reason the AHA established the Hereford Feedout Program and why the National Junior Hereford Association established the Fed Steer Shootout. An annual field day at HRC Feed Yards compounds the educational and networking opportunity when participants can see their cattle at the last stage of the feeding period and learn from professionals about the cattle feeding and beef packing sectors. 140 attended this year's event. Learn more about the field day here -- https://bit.ly/Intentional-Learning-AHA (fb)