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Hurricane Helene Recovery Resources Over 40 years of Educating and Advocating for Tourism in the Southeast Who we are On September 14 1983 a small group of industry leaders from the Southeast gathered for the purpose of organizing the Southeast Tourism Society STS. Those charter members shared the mutual belief that regional promotion of tourism via a partnership between states would create a powerful marketing alliance unparalleled throughout our country. Now 40 years later their vision continues as STS is an established leader among tourism organizations. What we do Education Learn to promote and sell your destination attraction or event at STS conferences.