TO TAKE ANY AND ALL APPROPRIATE AND LAWFUL ACTION AGAINST THE MARKETING AND SALE OF COUNTERFEIT FORMALWEAR PRODUCTS; TO EDUCATE CONSUMERS, RETAILERS AND MEMBERS OF THE FORMALWEAR INDUSTRY AND THE GENERAL PUBLIC ABOUT THE HARM TO CONSUMERS AND FAIR COMPETITION IN THE FORMALWEAR INDUSTRY CAUSED BY THE MARKETING AND SALE OF COUNTERFEIT PRODUCTS; TO LOBBY GOVERNMENTAL ENTITIES TO AID THE FORMALWEAR INDUSTRY IN THE FIGHT AGAINST THE MARKETING AND SALE OF COUNTERFEIT PRODUCTS; TO CONDUCCT DISCUSSIONS AMONG MEMBERS OF THE FORMALWEAR INDUSTRY IN ORDER TO PROMOTE INDUSTRY-WIDE STANDARDS AND BEST PRACTICES FOR FREE AND FAIR COMPETITION BETWEEN ALL MANUFACTURERS AND RETAILERS OF GENUINE FORMALWEAR PRODUCTS; AND TO UNDERTAKE ANY OTHER LAWFUL ACTIVITY PERMITTED UNDER THE ACT, OTHER THAN FOR PECUNIARY PROFIT.