Empowering data-informed decision making in higher education. AIR social media rules and guidelines: https://t.co/OohnmFxzTh The Association for Institutional Research (AIR) strives to support members in their efforts to continuously improve the practice of institutional research for post-secondary planning and to further develop and promote the profession. AS A GLOBAL ASSOCIATION, AIR EMPOWERS HIGHER EDUCATION PROFESSIONALS TO USE DATA, INFORMATION, AND ANALYTICS IN WAYS THAT ARE EFFECTIVE, ETHICAL, AND EQUITABLE. AIR SUPPORTS DATA-INFORMED DECISON MAKING THAT AMPLIFIES STUDENT AND INSTITUTIONAL SUCCESS.