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HOME ABOUT ONTEST INFO CONSIGNORS CONTACT US More save the date APRIL 5TH 2025 Join us inperson or online for our 68th Annual Wisconsin Beef Improvement Association Bull Sale. We are proud to continue to offer highquality performance driven bulls in this sale to buyers across the country. ABOUT US The WBIA has conducted and overseen a central performance bull test each year since 1957 and remains the oldest bull development program in the country. Since 1970 young beef bulls from all over Wisconsin and throughout the Midwest have been brought by top breeders to the University of Wisconsin Platteville Pioneer Farm.