1. Creating awareness of the existential threat to elephants. This includes giving television, magazine and newspaper interviews, social media interest, updating our subscribers with bi-weekly newsletters, creating scholarly papers about the state of African and Asian elephants, creating quality content on our website, engaging one-on-one conversations with both individuals and groups and holding fundraisers. 2. Seeking a safe, natural environment for all elephants. This means stopping the poaching and hunting of elephants. Freeing elephants who are being used for research, zoos, rides, petting or entertainment. And, ensuring that elephants are free to roam literally thousands of acres with their families where they can forage for food in climates remaining above 50◦F / 10◦C.