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Welcome to South Eastern Dollars for Scholars What is Scholarship America and Dollars for Scholars. Scholarship America has been developed to mobilize America through scholarships and educational support making postsecondary education possible for all students. In 1958 an Optometrist in Fall River Mass. had a simple but profound ideaif everyone in his community gave just a dollar to an educational fund it would be enough to help nearly every student in the community who wanted to attend college.