Main Street Mount Pleasant aims to bridge preservation of our downtown's historic character with the activities and qualities that enhance community vitality, including promotion of upper-story residential units in the Main Street district. MOUNT PLEASANT AREA OPERATION PRIDE INC OPERATES AS MAIN STREET MOUNT PLEASANT. THE MISSION OF MAIN STREET MOUNT PLEASANT IS TO STIMULATE ECONOMIC DEVELOPMENT, STRENGTHEN THE ECONOMIC AND CULTURAL VITALITY, NURTURE A CREATIVE MIX OF ACTIVITIES, ENVIRONMENTS AND EXPERIENCES, AND PROVIDE ENERGY, LEADERSHIP AND SUPPORT FOR PUBLIC/PRIVATE INITIATIVES THAT ENCOURAGE THE GROWTH AND VITALITY OF DOWNTOWN MOUNT PLEASANT BY PROMOTING DOWNTOWN AS AN EXCITING PLACE TO LIVE, SHOP AND INVEST.