Official Page of the South Dakota Rodeo Assocation The South Dakota Rodeo Association (SDRA) was established to help organize the rodeo contestants, committees and stock contractors of South Dakota for their mutual protection and benefit The primary purpose of the SDRA is to help raise the standards of cowboy contests so they shall rank among the foremost American sports The SDRA will continue to work for the betterment of conditions and of the rules governing rodeo events by insuring a just amount of prize money, maintaining competent and