Our cause is earth, and our mission is to protect the planet and its inhabitants through innovative, effective, nondestructive means. We seek to:• Preserve biodiversity • Protect threatened species, populations, and ecosystems• Advance environmental science and the development of green technology• Aid victims of natural disasters and other crises• Promote social justice, cultural understanding, and equality• Help impoverished, endangered, or otherwise needy individuals and communities • Educate the public through independent journalism, in-depth documentaries, and other informational resources• Support and promote independent journalism and press freedom • Inspire positive action and conscientious living