Journal of Consumer Research Information for Authors Editorial Improving Our Scientific Understanding of Consumer Behavior More Options for Authors Expanding the Paper Formats Considered at JCR Zoom sessions on March 11th 2025 Associate Editors and Editorial Review Board JCR Inclusion Grants Diversity Equity and Inclusion DEI in the Journal of Consumer Research A Curation and Research Agenda Current Issue Improving Our Scientific Understanding of Consumer Behavior Editorial By Oleg Urminsky Giana M Eckhardt Jacob Goldenberg Margaret G Meloy and Stephen A Spiller Price Partitioning of SocioMoral Surcharges By Shreyans Goenka and Rajesh Bagchi Identities without Products When the Preference for SelfLinked Products Weakens By Liad Weiss and Robin J Tanner How Do Physical Disability Cues Influence Assumptions about Consumer Tastes. Unpacking the Disability Preference Stereotype By Helen van der Sluis Adriana Samper Kirk Kristofferson and Terri Hlava Digital Therapy for Negative Consumption Experiences The Impact of Emotional and Rational Reviews on Review Writers By Alisa Yinghao Wu and Vicki G Morwitz The Cumulative Effects of Marketized Care By Andreas Chatzidakis Giana M Eckhardt and Katharina C Husemann Using Cultural Repertoires during Unsettled Times By Ye Nicole Yang Julie L Ozanne and Marcus Phipps Are 10 Grams of Protein Better than Ten Grams of Protein. How Digits versus Number Words Influence Consumer Judgments By Marisabel Romero Adam W Craig Milica Mormann and Anand Kumar Retail Karma How Our Shopping Sins Influence Evaluation of Service Failures By Ran Li Meng Zhang and Pankaj Aggarwal Becoming Nature Classifying Encounters in Interspecies Contact Zones By Annetta Grant Robin Canniford and Avi Shankar The NetworkSee All ConsumerDriven Memorialization Consumer fascination with the past drives a diverse range of markets. Crafting the Identity Politics of Consumption Bolton and Scott Smart Money Home is Where the Money Is ChalkboardSee All The Consumption of Crowdfunding Crowdfunding as a marketfostering gift system Consumer Culture Research in JCR Our List Teaching a PhD Seminar.