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What is BHJSL. BHJSL is Waterproofing our Community Saving Lives The mission of the Benjamin Hair Just Swim for Life Foundation BHJSL is to raise awareness of the need for swimming education and to provide the systems and tools to waterproof our community so that all children have the opportunity to learn basic swimming skills and water safety. The founding of the Ben Hair Just Swim for Life BHJSL is predicated on the belief that every child should be taught to swim and thus to be safe in water and to develop a lifelong love of the water. As our foundation has grown it embraced the principles of family diversity equity inclusion and accessibility.