Have the itch for adventure? Enjoy mouthwatering foods? Combined with culture, history, and outright fun, find out why we love La Crosse! Discover Your Next Adventure Between the Bluffs! With indoor and outdoor activities, arts and culture TO IMPROVE THE OVERALL IMAGE OF THE GREATER LA CROSSE AREA, TO STRENGTHEN THE SPIRIT OF COMMUNITY INVOLVEMENT AMONG OUR CITIZENS AND BUSINESS COMMUNITY, TO ATTRACT VISITORS AND PROMOTE THE HOLDING AND CONDUCTING OF CONVENTIONS, PUBLIC GATHERINGS AND ATTRACTIONS. WE ALSO DEVELOP AND FOSTER CIVIC INTEREST AND PARTICIPATION IN THE ATTRACTION OF VISITORS, THE HOLDING OF CONVENTIONS AND PUBLIC GATHERINGS.