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Home Events In the News Heroes Gallery Fallen Heroes Project Fallen Hero Banners Financials Resources Monuments Gold Star Mothers History Dropdown More The Service Flags The Service Flag displayed from homes places of business churches schools etc. to indicate the number of members of the family or organizations who are serving in the Armed Forces or who have died from such service. Service flags have a deep Blue Star for each living member in the service and a Gold Star for each member who has died. Thus the Gold Star and the term Gold Star Mother as applied to mothers whose sons or daughters died in World War I were accepted they have continued to be used in reference to all American military engagements since that time.